Citizen Quartz Men's Stainless Steel Gold-Tone Watch (Model: BF2013-56P)

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This gold-tone bracelet watch is a stylish and functional accessory for men. It features a 41 mm stainless steel case with a mineral dial window, along with a textured dial that includes a day/date window at three o'clock. The luminous hands and markers make it easy to read in any lighting conditions. The watch is powered by Japanese quartz movement and has an analog display. The stainless steel bracelet has a fold-over-clasp closure and is water resistant to 50 m (165 ft).

Since its establishment in 1930, CITIZEN has been known for promoting a multi-cultural mindset that values excellence and creativity. The brand name itself reflects a deep respect for craftsmanship and is recognized worldwide. As a "citizen" of the world, CITIZEN believes in the responsibility to cultivate positive change and continuous evolution through their craft. The company takes this mission seriously and looks forward to the future with enthusiasm.

CITIZEN is a true manufacture d'horlogerie, with a comprehensive manufacturing process that involves creating individual components and assembling them into a finished watch. The brand's approach to watchmaking is artisanal, focused on pushing the boundaries of technology and exploring new possibilities based on years of experience.

One of CITIZEN's technological breakthroughs was the development of the light-driven watch, Eco-Drive, in 1995. This innovation, pioneered by CITIZEN in 1976, utilizes electrical power converted from any light source, eliminating the need for battery replacements. This made CITIZEN watches accessible to people worldwide who may not have access to specialist batteries. The product development policy of merging technology with design beauty inspires individuals to be their best at all times.

CITIZEN has launched a new campaign in partnership with Wieden+Kennedy called "Better Starts Now." This campaign emphasizes the belief that there is always room for improvement, and now is the time to start. The brand encourages continuous progress and improvement in the present moment. A new global brand movie, brand identity, and website have been created to communicate this philosophy to the world.

The Citizen men's quartz watch features a Gold-Tone Stainless Steel Case and bracelet with a champagne dial, as well as day and date indicators.

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