Classic Gold-Tone Stainless Steel Mens Watch Model BI5012-53E by Citizen Quartz

The Citizen quartz men's gold tone stainless steel watch features a 3-hand basic design with a black dial and mineral crystal. This watch is made from gold-tone stainless steel and has a conventional battery movement (G111 Quartz). It also includes a date feature and is water-resistant up to WR50/5Bar/166ft.

Originating from Japan, Citizen has been a pioneer in promoting a multi-cultural mindset since its establishment in 1930. The brand's deep respect for craftsmanship is recognized worldwide, making it familiar to citizens across the globe. As global citizens, Citizen believes in fostering positive change and continuous evolution through their craft.

As a true manufacture d'horlogerie, Citizen oversees a comprehensive manufacturing process, from creating individual components to assembling the final product. Their artisanal approach to watchmaking involves pushing technological boundaries and exploring new possibilities.

One of Citizen's key technological breakthroughs was the development of the Eco-Drive watch, which converts electrical power from any light source. This innovation, introduced in 1995, eliminated the need for battery replacements and made Citizen watches accessible to people in areas where specialist batteries were scarce.

Citizen's product development policy, "The Fusion of Technology and Beauty," drives them to merge cutting-edge technology with design perfection. This philosophy inspires individuals to strive for excellence at all times.

In collaboration with Wieden+Kennedy, Citizen has launched a new campaign called "Better Starts Now." This campaign embodies the belief that there is always room for improvement, and the time to start is now. Citizen's brand movie, identity, and website reflect this philosophy, emphasizing the brand's commitment to continuous improvement in the present and future.

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